Search Engine Optimization - Do you know your Keywords ?
Keyword knowledge is absolutely critical to successfully optimizing a website, yet amazingly it is often the part of the process that ends up being rushed. When I say successfully optimizing a website, I don't simply mean getting it to rank high in search engines, you might be thinking that surely that's the whole point of search engine optimization (SEO). However there is absolutely no point ranking high for keywords that either do not receive many searches from internet users, or keywords that generate the wrong type of traffic. So what is the wrong type of traffic? Basically the wrong type of traffic is users who are not interested in your product/service offering and are never likely to be. People who are new to SEO often make the mistake of optimizing for keywords that do receive lots of traffic, but they are highly competitive phrases which require a lot more work and time in order to achieve high rankings. When and if they achieve high rankings they are often not specifi...