Google's New Aardvark - Move aside Facebook
After launching Buzz last week, Google have continued on the social track by now acquiring social search service Aardvark. The deal, rumoured to be worth around $50 million, could see Google use the social search engine as an answer to, well, Yahoo! Answers. Through IM, Twitter and e-mail, Aardvark lets you ask full-text questions and then takes your social connections and attempts to identify the best person within your network (or extended network - friends and family) who might be able to assist in giving that answer. Here is how Wired explains the concept behind Aardvark: Users who sign up give (Aard)Vark access to one of their social networks - Facebook, LinkedIn or the e-mails in their contact list. Users then say what things they are confident answering questions about (e.g. chess, cooking, country music). Vark then routes future questions - such as what's the best country band out of the south from the 1970s or where's a good sushi restaurant near Santa Monica - to the ...